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A Book of Endings
Via [info]mindhacks & The Bonkers Institute for Nearly Genuine Research is a gallery of vintage drug advertising.

Sez [info]mindhacks:

While we now think of chlorpromizine and other selective D2 dopamine antagonists (blockers) as 'antipsychotics', it's important to remember that the fact we now describe these compounds in terms of their effect on psychosis was a marketing coup in itself.
[snip]
In other words, labels like 'antidepressant', 'antipsychotic' or 'mood stabiliser' tell us next to nothing about the action of the drug and only inform us how they are used.

Thorazine, for example, was recommended for the treatment of hostility, anxiety, vomiting, cancer, senility (see title of this post), peptic ulcers, schizophrenia, menopause & even, it was claimed, benefitted 'non-disturbed patients'.

Quite the scatter-gun approach. Hell, we're probably lucky we're not all on it.

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